In the News

A Good Place to Place Your Bets (in ICs)

The semiconductor industry took a beating in early 2009, but sprang back sooner than many industries to end in better shape than initially anticipated at the beginning of the year. We as a people love our gadgets. Small, handheld devices which keep us connected all the time sold well even in the depths of the great recession of 2009. Items priced under $300 – $400 still sold. Netbooks and smart phones were all the rage. PCs shrank to the smaller, more portable notebooks, which reduced even further to the netbook. E-readers and other handheld consumer items are gaining market acceptance.
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Could Printed Electronics Replace Traditional Electronics?

Randall Sherman was featured in the cover story of Circuits Assembly Magazine, March 2010 issue in an article titled, "Could Printed Electronics Replace Traditional Electronics?". The article reviews the leading printed electronics technologies and markets and summarizes its ten-year forecast of the industry. See http://www.circuitsassembly.com/cms/magazine/209/9557/ for the entire article.
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NVR Acquires Market Research Publisher ETP

The market research business of Electronic Trend Publications was acquired by New Venture Research Corp. on Jan. 1, 2010.
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New Venture Research Joins Forces with Alerta Marketing Intelligence

New Venture Research Corp., a market research, business development and mergers and acquisition consultancy company based in Nevada City, California, U.S.A., has established an alliance with Alerta Marketing Intelligence, a strategic marketing, business intelligence and mergers and acquisition consultancy based in Eindhoven, the Netherlands.
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The Flaws and Obsolescence of Product Forecasting

The forecasting of product demand and the impact that it has for manufacturing is profound. Yet forecasting is replete with false and unrealistic assumptions since people must 'guess' demand based on estimated or real patterns of consumption. The exercise of forecasting introduces unnatural and emotional hedges that get multiplied throughout the vendor supply chain. What if forecasting could be eliminated and replaced with a 'real-time' demand system that gave customers (and manufacturers) just what they wanted, when they wanted it?
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